So why is high quality content so important for SEO? Well let me start you off with some fun facts.
Google has many different ranking factors that they consider when it comes to your SEO results. And “publication of engaging content” is estimated to make up about 28% of that.
So right off the bat, if you don’t publish engaging content, you’re barely going to pass if you want to see good results.
Let’s dive into some of top reasons and factors of how you can utilize high quality content for your SEO rankings.
High Quality Content is Good for User Interaction
In the world of SEO, user interaction and engagement on your website are major factors that directly influence your rankings.
If your leads click through to multiple pages and spend time on each page, search engines are more inclined to rank your website higher and recognize you as a credible source. By focusing on high quality content that engages and retains leads, you not only creating a stronger connection with your audience, but, you’re also boosting your SEO efforts, which helps drive organic traffic and enhance your online visibility in the process.
It’s a Great Way to Build Trust With Your Leads
High-quality content also serves as a magnet, drawing users in and encouraging them to dive deeper into your website and learn more about who you are. When visitors spend more time on your site, navigating through informative and helpful content, the search engines track all of this information and see it as a really great sign.
Humas are curious creatures and they like to learn. If you can send them down the rabbit hole, they will see you as an expert in your industry and be more likely to reach out for the next steps and continue the conversation.
Better Crawlability for Search Engines like Google
Google’s bots might be smart, but they’re not mind readers, so they can only understand and rank your website based on the content that is on each page.
Google also relies heavily on this process to determine the relevance and purpose of your web pages in response to what users are searching for. High-quality content clearly communicates the purpose and focus of your pages so that Google can accurately index and rank your site. By optimizing your content (with technical SEO) to align with your audience their keywords searches, you are more likely to see an increase in your rankings.
Focus on Quality Over Quantity for Your Content
This might not be a big surprise because many things in life that follow this rule of thumb. And content on your website for the purpose of SEO is no different.
Most websites don’t need to publish multiple articles a day, let alone multiple a week. You can get by with 2-4 really good new pieces of content a month. I would encourage you to instead spend that time focusing on putting together a well written piece of content that can help your users. Find a topic that is relevant for your industry or just sit down with someone who knows nothing about your business and see what questions they come up. Scribble them and down and now you know exactly what to write about.
Content Length Does and Doesn’t Matter
This is the great debate in the marketing world. Don’t think of this like a high school essay where you need to hit 2000 words on each piece of content.
While longer content pieces do have more opportunities to incorporate relevant keywords and provide in-depth information, sometimes, shorter pieces of content can be just as effective for user engagement, especially if they are well-written and concise.
So we are going to take our own advice from above and focus on the quality of the content over the number of words in the article. Google’s algorithms prioritize content that is comprehensive, informative, and valuable to users, regardless of its length.