OVERVIEW
RESULTS
This primary care center has been around for many years. But with the recent rise in weight-loss shots, they wanted to promote themselves as a trusted place to help patients lose weight. They came to us with an idea and we built a campaign to deliver upon those dreams.
We ran a social media advertising for them on Meta (Facebook and Instagram) with some amazing results. We were able to build a trusted name in this space before much of the competition even had a chance up and going. After 8 months of amazing work, we had to pause the campaign, because they were fully booked from our marketing efforts and referrals from happy patients.
STRATEGY AND SOLUTIONS
- Multiple creative formats were deployed to engage a range of users, with testimonial videos and lifestyle-focused static images delivering strong results for this client.
- To connect with the most qualified audience, we applied behavioral and demographic targeting, focusing on individuals with higher household incomes who showed interest in fitness, wellness, and weight loss.
- Leveraging A/B testing across different creative types helped identify the formats that resonated most with the target audience. Additionally, some creative formats perform better on specific channels and within certain industries, making it essential to understand which ad types users are more likely to engage with.
This primary care center has been around for many years. But with the recent rise in weight-loss shots, they wanted to promote themselves as a trusted place to help patients lose weight. They came to us with an idea and we built a campaign to deliver upon those dreams.
We ran a social media advertising for them on Meta (Facebook and Instagram) with some amazing results. We were able to build a trusted name in this space before much of the competition even had a chance up and going. After 8 months of amazing work, we had to pause the campaign, because they were fully booked from our marketing efforts and referrals from happy patients.
STRATEGY AND SOLUTIONS
- Multiple creative formats were deployed to engage a range of users, with testimonial videos and lifestyle-focused static images delivering strong results for this client.
- To connect with the most qualified audience, we applied behavioral and demographic targeting, focusing on individuals with higher household incomes who showed interest in fitness, wellness, and weight loss.
- Leveraging A/B testing across different creative types helped identify the formats that resonated most with the target audience. Additionally, some creative formats perform better on specific channels and within certain industries, making it essential to understand which ad types users are more likely to engage with.