DISPLAY MARKETING
HOW DISPLAY MARKETING WORKS?
Boost Your Online Leads with Display Marketing
The magic of Display Marketing lies in its ability to use sophisticated algorithms to serve ads to specific audiences. Crafting the perfect ad is just part of the equation; the other critical component is ensuring it reaches the right eyes.
How Display Marketing Works?
Content targeting places ads on websites with related content, while behavioral targeting considers the user’s online actions. Geographic targeting focuses on the user’s location, and retargeting serves ads to users who have previously interacted with your business.Each component plays a pivotal role in crafting a strategic campaign that results in more brand awareness and leads. But when you’re able to combine all forms of targeting, you can create very specific campaign groups that leads to amazing results.
HOW TO TARGET THE RIGHT AUDIENCE
With content targeting we are able to see what your audience is looking at across a variety of websites. We use this to target them based on browser data and get them back to your website.
You already know who your audience is? Great! With Demographic Targeting we are able to get very precise. We can target by age, income level, ethnicity, marital status, gender and more.
With Behavioral Targeting, we can dive deep into their past behavior and interests online to make sure we are showing up and promoting your business to them.
Let's say your a business that everyone can benefit from. With Geographic Targeting we can hone in on zip codes, cities, counties, states, and even a specific radius from your location.
Site Retargeting is by far the most popular one. Your audience visited your website, so they know who you are, so let's continue to show up on websites and turn them into a new lead.
Search Retargeting is a great way get impressions on your business based on the users search behavior. We can use this data to convert more leads who may not know about you.
DRIVE QUALIFIED LEADS TO YOUR BUSINESS
Why is Display Beneficial To My Business?
To put it in simple terms, because it is efficient, targeted, and scalable. Display advertising can revolutionize campaign strategy by eliminating the outdated hit-or-miss approach that often drained a marketers’ budget. With display advertising, an algorithm allocates your ad spend efficiently, leveraging you to show up and follow your users around to get them back on your website.
How Does Display Ads Targeting Work?
With Display Marketing, we can target your perfect audience with thousands of metrics. A few of the main targeting metrics include.
- A radius to your location or nation wide campaign.
- Income levels to make sure your customers match your price points.
- Interest levels and what part of the conversion funnel they’re currently in.
- Home ownership – If you’re in the home service industry.
- Recent purchase history, if your clients use your products on a frequent basis.
- Sites they visit, content they read, actions they take online and so much more.
Display Ads in Action
We’ve learned about the great benefits and how we target your audience, but let’s put this in a real world scenario so you can see how it would work for your business.
- Bob is a builder and does home construction. He can do Kitchens, Bathrooms, Bedrooms and so much more.
- Bob wants to target people in a 25 mile radius who are interested in home construction; who are home owners; and make over $150,000 annual income.
- With this criteria, we can build out multiple campaign for his services and direct people to his website where they can learn more his services and amazing work.
- From there we can measure the click through rates on his campaign and his website conversion rate to help Bob generate more leads and keep his crews busy on high income work.
- Bob can further enhance his campaigns by leveraging geotargeting options to focus specifically on neighborhoods or areas within the 25-mile radius where there is a higher demand for home construction services.
- In addition to traditional online advertising, Bob can explore social media platforms to reach a broader audience.